Tuesday, August 18, 2015

Pure Clickbait: Danica Patrick's New Sponsor Is Nature's Bakery

Courtesy IndyStar.com / Associated Press

I'm not much of an opportunist, but I'll try to be one here in a big way with this post that is PURE CLICKBAIT.  If you haven't seen the news hot off the presses, Danica Patrick has gotten a new sponsor for the 2016 NASCAR season and that's Nature's Bakery.  Their website is already well on its way to crashing from the overload in traffic from the news, as you can see:

Anyway, in case you were wondering, I've done a few Nature's Bakery reviews here (thus the clickbait):

Nature's Bakery Stone Ground Whole Wheat Blueberry Fig Bar

Nature's Bakery Stone Ground Whole Wheat Raspberry Fig Bar

Nature's Bakery Stone Ground Whole Wheat Apple Cinnamon Fig Bar

What I find most interesting about this sponsorship is something that Darren Rovell posted in one of his tweets:

Wow.  Obviously GoDaddy wanted to be known and get their name more out there, but they certainly had the revenue to absorb the sponsorship costs and then some.  Nature's Bakery is a drastically smaller company, so this sponsorship takes quite a chunk out of their bottom line.  This is purely a way for a small company to introduce themselves to a broad audience, so I applaud them for that, although their webmaster and hosting company are probably cursing them right now.  I'm not sure their income statement will applaud them though because it not be able to absorb these costs and still maintain a decent bottom line.  Only time will tell, I suppose.

So there you go...pure clickbait and purely a way to show up in Google search rankings if people are curious about Nature's Bakery.  Just showing that I've got no shame and just watch me rake in the advertising revenue now!

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