Friday, September 20, 2013

Review: Genisoy Chunky Peanut Butter Fudge Energy Bar

I've been on a soy kick recently.  Actually, that's not true.  What is really happening is that I've made my way through most of the non-soy products in my stores, so the soy products are about all that is left for me to review.  It's because of this that I picked up this Genisoy Chunky Peanut Butter Fudge Energy Bar on sale at Kroger for $1.00 for today's review.  The bar itself is 1.98 ounces and has 220 calories with ten grams of protein.

What I find funny about this bar is that it calls itself a chunky bar.  The reason I find this funny is that I did not see the mention of chunky anywhere on the wrapper, nor did I see anything resembling chunkiness when I broke the bar in half for my photo above.  I only learned this was "chunky" when I visited the Genisoy website that I linked above and saw that was the product's actual name.  If that's not a marketing bait and switch, I'm not sure what is.  Despite the lack of chunkiness, the bar itself is very tough to bend and has a strong peanut butter smell with a hard chocolate fudge exterior.  The interior of the bar is a mix of peanut butter, soy crisps and other soy-based fun in order to make up the protein base of the bar.  One more thing of note is that Genisoy describes that exterior as creamy milk chocolate...we'll just have to see about that!

When I bit into this and basically broke my teeth trying to tear my bite away, I could definitely tell that there was nothing creamy about the milk chocolate in this.  Yes, it tasted like chocolate...for a bit.  After that initial chocolate taste faded, it got met with a potent soy aftertaste.  Being that the interior of the bar was primarily soy mixed with a bit of peanut butter, that soy taste did not stop coming as I laboriously chewed my way through this very tough and gummy bar.  Despite the strong peanut butter smell that this bar had out of the wrapper, that did not apply to the taste of the peanut butter as it was very minimal and was mostly overpowered by the soy, which was not cool at all.  There were some soy crisps in the mix that did provide an occasional pop of crunch and I guess you could say they were chunky by a very loose definition, but not even that texture difference could save this one because that awful soy flavor just lingered and lingered and lingered.

Buy It or Fly By It?  This was just too much soy for me and that taste and aftertaste ruined this for me to the point that I was only able to consume half of this bar before I got too disgusted by it, so it clearly gets a FLY BY IT rating.  I understand the need for soy at some times, but this bar would not be a need that I'd ever have or would ever recommend to others.


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