There's a movie that came out a while back called "This Is The End" starring James Franco and Seth Rogen, among others. Well, when I grabbed this bar out of the refrigerator, I thought of that movie because this review truly is the end (FINALLY) of the free samples that Promax sent to me quite a while ago. It's taken me forever to work my way through these, but with today's review, I end up with a look at this Promax Chocolate Chip Cookie Dough Protein Bar. The bar itself clocks in at 2.64 ounces and has 290 calories with twenty grams of protein. It is also gluten free for those of you that have that dietary need.
As you look at this, there's not a lot of beauty to the presentation. It's a dense bar with an interior "cookie dough" filling that is interspersed with chocolate chips. The bar is then encased in a thick chocolate coating and well, that's about it from a visual look. In terms of smell, the cookie dough absolutely smells like cookie dough as that brown sugar smell permeates out of the bar and I found it to be quite pleasing to my nose.
Biting into this...well, let's just say that this was everything that is wonderful about cookie dough. Sweet, rich and downright sinful. Honestly, protein bars are not supposed to taste like this and I mean that in the highest complimentary way to Promax. This was flat-out delicious. The brown sugar flavor was strong and it brought a degree of decadence to this. The chocolate coating and interior chocolate chips brought additional sweetness and texture to this as they added some interior crunch to the surprisingly soft cookie dough interior and then added some melting/gooey qualities to the bar itself as the outer chocolate heated up in my mouth and then coated each bite.
Buy It or Fly By It? I cannot say enough good things about this bar, so I'll just stay simple and say what I've already said: this is delicious. I'd also go so far as to say that this could become addicting, so it easily and clearly gets a BUY IT rating. Like I said, I didn't expect much out of this bar, but what I got was an amazing eating experience.