Monday, May 14, 2018

Ways on How to Incorporate Coupons in Your Food Business

When you think about marketing your business, using discount coupons would be one of the first things that come into mind. Coupons have proven themselves to be a highly effective sales tool for every type of business, be it big or small. The use of discount coupons to promote businesses, have been around for decades and has been proven to create positive results. According to an independent marketing research firm, the A.C. Nielson Co., revealed that 95% of all consumers like coupons. And 60% actively look for coupons.

So if you happen to be in the food industry or own a restaurant, then you should probably consider this method of marketing. There are always risks when growing your business, that is why we should follow these simple steps to guide us through incorporating discount coupons in our food business:

Couponing Campaigns on Social Media

Social Media has gained a foothold in the hearts of consumers, and so running campaigns on social platforms like Facebook, Instagram or Twitter would be a huge advance in promoting your business. Recent studies show that people spend more time on social media than any other activity. So this is one thing we can take advantage of.

Make Sure You Have a Compelling Offer

Ensure that you are offering something your potential consumers want at a price they will find too good to overlook. For instance, 60% off on HelloFresh products is a mouth-watering offer you can’t turn down, due to its nature and the bargains, consumers stand to gain. (Percentage discounts are good, specially when they are high percentages and the value of the product or service is well known.)

Advertise Healthy Aspects

If the food you are promoting is healthy, use this factor to convince people to purchase the product. Promote the healthfulness of the item by making brochures that highlight low calories, cholesterol or fat in the product. Make use of line illustrations or photographs.

Find Out Who You Should Target

Identifying your consumers help you focus on effective marketing communication and strategies. This is one way to determine a set of individuals sharing similar needs or characteristics that your company hopes to serve. These individuals are usually the end users most likely to purchase your products.

List Your Coupons To A Couponing Site

Groupon, RetailMeNot, or Money Saving Moms are just a few examples of sites that are very helpful in promoting businesses with the use of coupons. Over the years they have helped thousands in growing their business, and served over millions of consumers worldwide. Imagine getting listed in one of those sites, that would be a great advantage in promoting your restaurant or food service.

At its core, a coupon is basically a promise that a business makes to prospective customers that they will be able to purchase items or services for less than at other businesses; therefore, any business can find a way to use coupons, tailoring them to the needs of their establishment. With coupons being so common nowadays, customers have actually come to expect them, and some businesses are at a risk of losing potential sales simply by not offering coupons while their competitors do. No business should put itself at that disadvantage. Starting up a coupon campaign today, or continuing an existing one, could only serve to boost a business’s profits, traffic, and brand image.

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