Tuesday, January 28, 2014

Review: Kellogg's Special K Greek Yogurt & Fruit Protein Granola Bars

I mentioned in a previous Special K review that I just love it when Kellogg's sneaks out new bars into the market.  I especially love it when they try to take advantage of the Greek yogurt craze and venture out into that realm with this Kellogg's Special K Greek Yogurt & Fruit Protein Granola Bars box of five bars that I was able to pick up on sale at Marsh for $1.99.  Each bar is 0.95 ounces and has 110 calories with four grams of protein...in a protein bar, although it is a snack bar.

As you can see from the photo above, this basically looks like a standard yogurt coated granola bar, which is basically what it is other than the fact that the yogurt here is Greek yogurt.  Other than that, the rest of the bar is standard granola mix with bits of dried cranberries and strawberries scattered through the mix.  The sticky and strongly cranberry smelling bar was then topped with decorative Greek yogurt icing and outside of that, it was a basic granola bar presentation.

Taking a bite of this lent me to a chewy bar that had quite a bit of cranberry tang in it.  Fortunately, the Greek yogurt cooled that tang down somewhat, but it still was quite tangy.  The yogurt itself really had no mouthfeel and was basically just like the chocolate in some chocolate bars in the fact that it was only there to provide a textural difference.  There was some sweetness in the bar too, which I would expect was provided with the strawberries.

Buy It or Fly By It?  This bar had a surprising amount of tang, even with the Greek yogurt cooling it down.  That said, I could live with the tang, so I give this a BUY IT rating.  I can see how some people might be turned off by that tang, but it worked out okay for me and this was a successful product entry into both the protein and Greek yogurt product markets.


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