Review: Zone Perfect Kidz Peanut Butter Chocolate Chip Bar

I'm currently reading a book about how major food manufacturers started aiming their advertising toward children once they realized the adult market had dried up (this was several years ago that this happened) and now that they've oversaturated the market, they've changed course.  With that as a backdrop, I do find new products that are aimed toward children to be funny, no matter how necessary they are.  This Zone Perfect Kidz Peanut Butter Chocolate Chip Bar fits that bill perfectly in my mind as it adds to my growing list of reviews.  Regardless of how I do or do not feel about the actual bar itself, I did pick it up on sale for $1.00 at Kroger and it comes in at 1.23 ounces with 150 calories and five grams of protein.  The label states that this bar is aimed at providing nutrition for active kids, so there's at least some virtue in that.

My first thought when I opened this my first thought was that this looked like cookie dough shaped in bar form and anything that reminds me of cookie dough is automatically off to a good start.  The rest of the "cookie dough" (which was actually a protein/peanut butter mix) was mixed with a healthy helping of chocolate chips and then topped with a peanut butter swirl.  The bar itself smelled strongly of peanut butter, so all I could say was that it was a good thing I had an actual edible food product in front of me because if I smelled that aroma on its own with no food nearby, I might eat my hand because it was so appetizing.  It's also kid-sized, so despite the decent weight of the bar, the physical proportions of it seem quite small when you are holding it (think the dimensions of a Quaker Chewy bar).

While the aroma was overwhelmingly intoxicating, the taste was nearly that way.  It was a chewy bar with a strong hit of sweet peanut butter and decadently sweet chocolate.  The peanut butter swirl on top of the bar also had a melting quality that dripped over the chewy and borderline doughy-esque bar that provided for a wonderful mouthfeel.  Adding to that was the occasional pop of the chocolate chips that quickly melted to add to that decadence.  Frankly, I destroyed this bar about as quickly as I could possibly eat something because it was that darn good.

Buy It or Fly By It?  This clearly gets a BUY IT rating and this bar has the kind of flavor and aroma that makes me think I could eat these all day long without stopping.  This is so good that they could change the wrapper on this and market it to adults as well and they'd probably make a killing off of it that way too because it could end up being that addicting.  So, kid or adult, I think you should pick this one up because if you love peanut butter (and chocolate) as much as I do, you'll find this to be right up your alley.

BUY IT!!