Just like most people, especially food bloggers, I'm a schmuck for products that have the "NEW" tag on them. Working in marketing myself outside this blog, I know it is a tried and true way to draw attention to your product and let general human curiosity takeover so that the consumer will buy your product. It's that tried and true method that caused me to dive into another one of Kellogg's Special K products and pick up this new product in the Kellogg's Special K Southwest Ranch Cracker Chips on a recent trip to my local Meijer. A four ounce box of these cost me $3.00 and each box contains roughly 3.5 servings at 110 calories per serving. How big is a serving? Well, I'm glad I asked myself that because the back of the box proudly displays that a serving is 27 chips.
