Thursday, July 19, 2012

Review: Kellogg's FiberPlus Antioxidants Chocolatey Peanut Butter Chewy Bar

I've already spent some time on some of Kellogg's other wide variety of snack bar offerings, but I'm now onto my first review of yet another one of their offerings with this bar from the FiberPlus Antioxidants line.  It's got an overly cute and absolutely absurd name in Chocolatey Peanut Butter.  I mean, really, why do they need the "y" at the end of chocolate.  Is that supposed to "spice" it up and make it more attractive or is that say that the chocolate is not real and just a reasonable facsimile?  Ugh, I hate it when marketers (it is my profession, so I can make broad accusations and assumptions with conviction) try to out-think themselves and come up with dumb things that just don't make any sense.  In my mind, that's the case with this bar.  Anyway, I got this one during "snack time" at the office and didn't pay for it, but I have seen it at Meijer for $3.99 for a box of six.  Each bar comes it at a moderately sized 1.2 ounces and has 120 calories and three grams of protein.  Since it's a fiber bar, it's got a lot of fiber and when you look at the packaging, this one proclaims it is 35% of your daily fiber intake.  Holy crap (pun intended)!  They also call this one a chewy bar, so it appears as if they may be trying to steal a bit of Quaker's thunder from their often reviewed Chewy bars.  Lame.

Anyway, for having such an "exotic" and absurdly ridiculous name, you'd expect some sort of fancy design of this bar, but that's really not the case.  It's pretty much just a standard bar with a chocolate (or chocolatey if we want to play along) base topped with a rice crisp mix that has several noticeable pieces of dried oats in the mix.  The mix is bound together by the namesake peanut butter and also includes a healthy amount of peanut butter chips, which makes me giddy because I always feel that peanut butter chips are underused.  On top of the bar is another swirl of chocolate(y) and that's about it.  In terms of smell, it didn't really carry a strong sent of peanut butter or chocolate.  Not a whole lot else to write here unless you want to hear me ramble on endlessly about the name of the bar.  I'll spare you though and get to the real did it taste?

Well, it tasted like pretty much nothing.  The peanut butter, while slightly noticeable was extremely bland, despite the fact that it was littered with a plentiful amount of peanut butter chips.  All the chips really do is melt in your mouth, because they certainly don't bring any crunch to the bar.  The chocolate, while also noticeable, was not sweet or anything else.  It was also bland.  In fact, the only memorable thing I can think of about this bar in terms of eating it is that the dried oat pieces felt kind of bizarre in my mouth and I can't say that I liked it.  I will give this bar one thing though and that is that it was indeed chewy as the bar was soft and chewy throughout the entire thing.  Unfortunately, while it was chewy, it was also very dry and that certainly wasn't helped by the presence of those dry oat pieces pieces that I've already mentioned.

Buy It or Fly By It?  I can't think of anything decidedly evil to say about this bar, but I also can't think of anything decidedly positive to say about this bar.  I will say that this bar was so bland that I don't really have anything to say about it other than to FLY BY IT.  For something that tried to bank on one of the best flavor combinations there is, in the end, this one pretty much put me to sleep, well except for that whole name thing.


1 comment:

  1. It's probably chocolatey because it might not be actual chocolate and just flavored that way so they can't actually use chocolate to promote it.


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