Today's product is doubly new for me. Firstly, I picked this up at Fresh Thyme, which is a store that I had never been to until then (nice store, by the way). Secondly, with a new store bring a new product manufacturer and this is the first time that Earnest Eats has ever made an appearance on the blog with their Earnest Eats Cran Lemon Zest Baked Whole Food Bar that I was able to pick up for $1.69. Each bar is 1.9 ounces and has 210 calories with five grams of protein. It's also organic, wheat-free and vegan, so there's those additional health benefits (or life choices) as well.
As you can see from the main picture above and not necessarily this up close picture, this bar is more square-shaped than it is rectangular. That's kind of unique. Outside of that, this was a very soft and pliable bar that was packed with all sorts of ingredients. There were fairly sizable chunks of dried cranberries, oat pieces, shards of almond and walnuts and also pumpkin seeds spread throughout. This expansive mix was held together by almond butter and carried a slight smell of vanilla as vanilla extract is one of the ingredients, although one of the minimal ones (toward the bottom of the ingredient list) which is what makes it surprising that this had such a noticeable smell of vanilla.
When I took a bite of this, it was unsurprisingly soft and chewy. It also had some graininess coming in from the variety of oats, nuts and seeds, so that was nice to break up the softness of the bar. The flavor was more lemon zest than anything and that hit at the end of each bite. There was also a bit of nuttiness from the nuts (of course) and also the almond butter as that butter also added some moisture to the bar that was needed because the raw oat pieces were working to kind of dry this out. What was strange about this was that the cranberry was noticeable in the flavor, but it was barely noticeable as its sweetness and tang were barely there. It was almost as if the cranberry flavor was an afterthought, which was strange considering it's the first named ingredient in the product name.
Buy It or Fly By It? All in all, this was a tasty bar even though the cranberry flavor was an almost afterthought. I would have liked more cranberry flavor because I love cranberries, but the fact that it wasn't strong enough wasn't a good enough reason to sway me from giving this a BUY IT rating. This was an effective and appealing bar and with the slight pop of energy it gives you (I could tell), it's worth it if you are hungry and/or need a little pick me up in your day. I only picked up one of these Earnest Eats bars at Fresh Thyme, but I know that based on this, I'll be picking up more next time I go to that store.