When Fruttare bars first came out in my area, I hammered them with a large series of reviews, but have mainly stayed away for quite a while. A little while back, a member of Fruttare's publicity team contacted me and asked if I'd like to try out some of their new flavors. Being the glutton for food and free stuff that I am, I happily accepted the offer and they sent me out two vouchers for free products. One of those vouchers got me today's product with this box of Fruttare Strawberry and Milk + Mixed Berry and Milk Frozen Fruit & Milk Dessert Bars. As you can quite easily see, there are two flavors in this box but since the Mixed Berry-flavored bars are the new ones, I'll primarily focus on those for the purposes of this review. Each of those bars is 2.7 fluid ounces and 110 calories.
As you can see, the Mixed Berry bar has kind of a purple hue to it, which is what I'd expect when mixing blueberries and raspberries as this bar has done. What was interesting and also appealing about this bar from a visual perspective is that the chunks of fruit in this bar were large and quite noticeable. I don't see that in a lot of fruit bars, so I think this adds a degree of uniqueness to this bar for Fruttare. The bar also smelled quite nicely of that mixed berry blend, so I was quite anxious to dive in based on a cursory examination of this.
My excitement continued as I bit into this softish bar. I've had these before, so I expected a somewhat soft texture that is similar to an ice cream bar and I certainly welcomed it. The inclusion of milk also provided a creamy and soothing texture to it, also reminiscent of ice cream. In terms of flavor, the raspberries and blueberries worked excellently together to make this alternately sweet and tangy. The milk then worked to cool down that sweetness and tanginess to make a very pleasant combination. What was also nice about this was that despite the fact that the berries were frozen, they did have a somewhat fresh flavor to them and also kind of popped with their juices when I bit into them. Once those juices squirted out, these became soft and chewy like a normal dried fruit and that was quite a welcome texture change up to the semi-creamy bar itself.
Buy It or Fly By It? I will say without a doubt that this is a more than positive addition to the Fruttare flavor stable and it gets a BUY IT rating. The conglomeration of sweet, tang and creaminess made for an enjoyable and wonderful treat, reminiscent of fresh summer berries and also ice cream. What makes it nice is that since it isn't ice cream, it's actually only a moderate and semi-healthy calorie hit too and that is never a bad thing.