Friday, October 11, 2013

Review: Blue Bunny / Cadbury Caramello Ice Cream Bars

I've touched on Blue Bunny's partnership with Cadbury before but I'll hit it again here real quickly.  Basically, Blue Bunny has acquired the rights to use the Cadbury name and recipe on their frozen dessert products here in the United States so that they can co-brand and take advantage of the big Cadbury following by trying to pattern this after the Caramello candy bar (a personal favorite of mine).  As a person that works in marketing outside of this blog, I can appreciate co-branding, even if  it is as silly as the Google Android and KitKat co-branding that you may have seen in your stores.  Anyway, armed with a coupon and a sale, I was able to pick up this box of eight Blue Bunny / Cadbury Caramello Ice Cream Bars on sale at Kroger for $2.99 (that was pre-coupon).  Each bar in the box is 1.6 fluid ounces and 160 calories, so it's a snack size bar as the box and my fuzzy picture (sorry, shaky hands) indicates.

The box describes this as "creamy Blue Bunny reduced fat vanilla ice cream swirled with caramel sauce all dipped in thick, rich Cadbury milk chocolaty coating."  Before I start into the description, I have to make a not of the fact there are so many different spellings for chocolaty since it is not actually a word.  I've seen it with and without an "e" and perhaps that's only amusing to me.  Anyway, I can confirm Blue Bunny's product description is accurate in terms of everything that is in the bar, but I will also say that the semi-gooey and mildly smelling caramel swirl does not look nearly as pretty as it does on the front of the box.  It's more of a caramel blog or interjection, but that's fine because at least there's caramel and I wasn't being shorted.  The Cadbury milk chocolate had a delightfully sweet smell and the vanilla was pretty much standard stuff.

In terms of flavor, this is pretty much what I expected and I expected something that tasted quite good.  The chocolate was rich and sweet and the caramel added a bit of bite and some more richness to that package.  Before this got too rich though, the reduced fat vanilla ice cream did a good job of taming that and actually turning this into a decadent treat as that milk chocolate melted over the top of the cooling vanilla and then the gooey caramel making something that hit on just about every type of mouthfeel experience (minus crunch) that I could have expected and I very much enjoyed that.

Buy It or Fly By It?  I know  my description of the flavor of this bar was short, but being that this was only a snack size bar, I can't really expect to write a whole lot since the portion size was so small.  Ha!  Looking back, I'm almost glad this was a snack size bar because I may have felt guilty after devouring a huge bar that tasted as good as this one.  Because this was so good (and potentially addicting), I have to give this a BUY IT rating. In the end, it did a good job of reminding me of the namesake Caramello candy bar and for that, I very much appreciate that and I think you will too.


No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...