Review: Kellogg's Special K Chocolatey Strawberry Cereal Bars

New product season for Kellogg's Special K continues again (does it ever really end?) and once again, I took the "NEW" bait hook, line and sinker like the fool that I am in order to add to my review archive.  This box of six Kellogg's Special K Chocolatey Strawberry Cereal Bars was picked up at Marsh on sale for $2.99 and each bar in the box is 0.81 ounces and 90 calories.  The protein level is virtually non-existent as Kellogg's has chosen to employ the less than operator ("<") on the wrapper, meaning there is less than one gram.  Oh boy...

As I've tried several cereal bars of the blog before, I knew pretty much what to expect going in.  Of course, the front of the box helped me with that.  This was the standard soft and airy cereal bar mix that smelled strongly of chocolate and...CRANBERRIES.  Yep, this bar contained a plethora of dried cranberries and not a single strawberry component.  Yep, I checked the ingredient list.  There was absolutely nothing.  I guess they plan on chemically creating strawberry.  Wow.  As you can see the bar was topped with a chocolatey swirl and one thing that I wasn't expecting, but certainly welcomed, were that there were little chocolate chips spread throughout the bar, which is kind of fun.

With my first bite, I got the standard airy and chewy characteristics of the bar.  I was then met with the tang and sweetness of the strawberry infused cranberries, which honestly tasted more like cranberries than they did strawberries.  The chocolate components of the swirl and chips then provided a melting quality in my mouth that wasn't particularly sweet since these were semi-sweet chocolate chips.  Those chips also brought in an occasional pop/crunch to each bite, so that worked well with what was an extremely soft and chewy bar.

Buy It or Fly By It?  Nothing outstanding about this bar, but nothing awful either, so this gets a BUY IT rating.  For 90 calories, it's a decent snack.  It's not going to leave you craving more, but it will at least do a decent job if you've got a case of the nibbles.  That's about par for the course with these mass produced bars though, so I guess you can consider this a success in that respect.

BUY IT!!