Monday, January 28, 2013

Review: Nabisco SnackWell's Peanut Butter Cereal Bar

I was pleasantly surprised in my last SnackWell's review.  I expected something relatively boring, but what I got instead was something that I thoroughly enjoyed and that heightened my expectations for my next review of this Nabisco SnackWell's Peanut Butter Cereal Bar.  Now, the only flavor in this bar is peanut butter, so I couldn't expect it to be all that spectacular, but after my last experience I just couldn't help the large expectations.  I picked these up at Marsh for $2.99 and each box comes with five bars weighing 1.23 ounces per bar.  Each bar has 140 calories and has a moderately surprising eight grams of protein.

With a bar named Peanut Butter, I couldn't really expect a whole lot as to the composition of this bar and that's what I got.  What this bar consisted of was an oat/rice crisp mix that was bound together by peanut butter.  There were also tiny shards of peanuts in the mix as well.  It was all topped off by an additional decorative peanut butter icing and that's it.  Pretty fancy, eh?  Not really.

Flavor-wise...well, it's peanut butter with the addition of the typical cereal bar texture.  The peanut butter is thick and moderately sweet, which is a good thing in my book because that they way I typically prefer my peanut butters (as opposed to salty).  The cereal bar texture was soft and chewy and if you really wanted to, you could close your eyes and make a reasonable approximation to a peanut butter sandwich.  One thing of note is that for a relatively small bar, this one seemed a lot more dense than it was according to the numbers, so that made it seem like I was getting more bang for my buck and I always love that.

Buy It or Fly By It?  There is nothing surprising or overtly outstanding about this bar, but it is a tasty product that is worth a purchase if you need your peanut butter fix, so it gets a BUY IT rating.  Don't expect anything special, just expect something that will fill you up or settle a snack urge because that's about all you are going to get.  That's not a bad thing though because I don't think this bar is trying to be anything more than that to begin with.



  1. These bars were previously the South Beach Protein Fit Peanut Bars that were rebranded as Snackwells in the fall of 2011 along with the Cinnamon Raisin and Chocolate bars. Kraft owns both the Snackwells and SouthBeach brands. In my opinion, this is the best Peanut Butter bar on the market. Good protein, low fat, moderate carbs, and Outstanding flavor.

    Update!!! January 2013, I have noticed that the SnackWells bars are gone from Publix, Walmart, and Kroger in Georgia. This is reminiscent of the disappearance in 2011 of the SouthBeach bars. Could be a result of Kraft spliting its snack foods into a company named "Mondelez", See Nancy Friedman's article on Big Companies, Bad Names. I guess the Snackwells bars will become Mondelez bars now???

    On an unrelated note, Irene Rosenfeld is way in over her head. You can only last a little while doing whatever Warren Buffet says six months to a year after he says it. I think Frito-Lay was ecstatic to see her go. Otherwise, would we have had Taco Bell with Dorito Loco tacos? I think NOT!
    Back to the point!
    In 2012, SouthBeach launched another set of bars, with an additional gram of Protein 9g vs 8g. However, they are more dense, smaller in size, and lack the good flavor of the previous version. There is the addition of an oily after taste that I am not well-versed enough to know what that is, other than not good.

  2. I can't find them in Annapolis, Md
    Shopper's, Giant, Safeway do not have them any more
    I am on this site to find out where you can get them
    amazon will notify me if they get them in.

  3. Kraft has discontinued these again!! People in other forums are begging them to bring them back. I have been eating one of these for breakfast every morning for years as South Beach and later Snackwell's. I can't find any in Tucson, Az. now. Very disappointed in Kraft!!!

  4. Yup! Me too! I'm getting tired of having to track down the bars! I'm thinking of making my own version based on a recipe from a book called Raw Energy by Stephanie Tourles.

  5. I agree with everyone.. So disappointed Snackwell cereal bars formerly South Beach Breakfast bars are not available anymore. Kraft/ Nabisco just doesn't get it!! This cereal bar had a following of consumers that bought it and the company continually rebrands, and changes it to only further confuse! Now they have put an entirely different product on the shelves. The South Beach Protein fit however the carb content is higher and there is no sugar alcohol which reduces the carb content. It has 18G of carbs as opposed to the old Snack- Well bars and South Beach Breakfast bars that both had 17G, but if you minus the fiber Grams and sugar alcohol grams it equals 11G of carbs. The new SOuth Beach fit product has 18Grams of carbs, 3grams of fiber which then equals 15 total carbs. Please Nabisco/Kraft bring the old recipe back and keep it on the grocery shelves. There are still many in the world that are on low carb diets and the old product is helpful.. Sugar alcohol used in products is not as bad as the media has suggested. Everyone is baffled by your decisions including the Nabisco reps I have met in many of the grocery stores (Publix, Winn Dixie, Stop and Shop and Market Basket).


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