Saturday, December 8, 2012

Review: Simple Truth Fudge Graham Nutrition Bar

Since my last Simple Truth review, I've come to find out that Simple Truth is just a version of Kroger's private label house brand of nutrition bars.  Those sneaky Kroger people got one past my goalie and duped me into thinking this was a new manufacturer and not them specifically.  Jerks.  But, since I bought a couple of these in my initial purpose, I might as well finish out the reviews and give this Simple Truth Fudge Graham Nutrition Bar to see how it tastes.  Like the last, this one was on sale for $0.79 and it comes in at 1.94 ounces with 230 calories and fifteen grams of protein.  It's organic and naturally flavored, so to quote (and truncate) the great John McClane, "Yippee-ki-yay..."

Since this was a Fudge Graham bar, you could obviously make the quick inference that this would resemble a S'mores itself and upon perusing the ingredients, that was definitely the case.  Included in the ingredient list were graham cracker ingredients, chocolate and marshmallows...all the requirements for a s'more.  Being that I've had some pretty good successes with those flavor of bars on this blog, I was actually kind of geeked for that.  After I took it out of the wrapper, that excitement continued as this bar had a thick outer layer of chocolate that possessed a nice chocolate smell.  The interior of the bar was the typical rice crisp, but it was interspersed with little clumps of what I would assume to be Simple Truth's (a.k.a. Kroger's) attempt at creating a graham cracker feel.  They looked sort of weird, but whatever.  Looks aside, they smelled like a graham cracker too, so based on the chocolate and graham portions of a s'more, they were doing well.  One thing that they didn't do well on was adding little marshmallow bits.  In fact, I found none despite the fact that the ingredients listed marshmallows.  Perhaps they just included the ingredients that make up marshmallows, but did not construct any marshmallows themselves.  Odd.

So, as I was getting ready to bite into this bar, I definitely expected to taste the chocolate and graham cracker portions and that was most certainly the case.  The chocolate was not sweet, but it was mild and reminded me of a fine tasting milk chocolate.  The graham cracker taste itself was pretty much what you'd expect from a graham cracker, but the fact that those standards were met is a victory in itself.  One added bonus is that while I may have been disappointed by the lack of visual appearance of marshmallows, that taste was definitely in this bar and it stood out with a very marshmallow-y (I made that word up) taste and I certainly appreciated that after not expecting that taste after my visual review.  The rice crisp brought the requisite crunch since the interior was not exactly a graham cracker, so all in all, this was a more than reasonable approximation of a s'more and I ended up liking this bar more and more with each bite that I took.

Buy It or Fly By It?  Like I said, this was a more than reasonable approximation of a s'more and it actually was a good one in my mind, so I give it a BUY IT rating.  I don't understand why they didn't just name this bar after what they were actually trying to emulate, but hey, what do I know.  I'm just a knucklehead that reviews these bars for a blog.  Anyway,  if you are near a Kroger and want to give one of their private label house brands a shot, this bar would be a good one to pick up.


1 comment:

  1. I actually liked the Fudge bar from this private label confectionery. This graham cracker fudge bar tastes good and you will definitely get all the taste of nut, marshmallow and chocolate.


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