Based on the fact that the owners and founders of CLIF are continuing to release namesake bars in order to celebrate their anniversary, one might make the conclusion that there's a bit of a competition going on in the CLIF corporate offices. Amongst my countless CLIF reveiws was Gary's Panforte Bar, named for the founder, and now there's this review of the CLIF Kit's Organic Peanut Butter Fruit & Nut Bar named for one of the owners, Kit Crawford. Kit wants this product line to remind her (and us) of the simplicity of the food that she ate in her childhood, so these bars are made up of a minimal amount of ingredients and are entirely organic. Before I dive into what this consists of and the actual review of the product, let's cover the basics...I got this free from CLIF via a Facebook promotion, it's 1.76 ounces (that seems to be becoming an industry standard size in my observation) and it is 200 calories with six grams of protein.
This bar takes the minimal ingredients torch and runs with it as this bar itself only has four ingredients in dates, peanuts, almonds and sea salt. The first three of those ingredients are ground together in a puree to create the bulk of the bar. It's soft and sticky to the touch because of this puree and has a mild and nice smell of peanut butter. One side of the bar is then dusted with a thin layer of sea salt to counteract the sweetness of the date and nut puree, so in terms of its recipe, I would give this bar a thumbs up so far.
After biting into this, I give this bar a thumbs up as well. The taste of the puree brought a mild, but sweet peanut butter flavor. The dates also added in a slight sweetness as well. The combination of the peanuts and almonds added a bit of heartiness to the bar and the sea salt did its job in making sure that the sweet taste of the bar did not get out of control. It was an extremely chewy bar and really had no crunch whatsoever, but I didn't really mind that like I usually would. The flavor was pleasing enough that I really didn't miss the crunch and that's saying something because I ordinarily crave crunch.
Buy It or Fly By It? I give this a BUY IT rating. It's not a multi-layered flavor, but with a name like "Peanut Butter," you can't really expect a whole lot more than a peanut butter flavor and that's what I got with this bar. I consider my first attempt at one of Kit's creations a success, so I'm anxious to try some more out of this product line. One thing is for sure and that is that Kit "wins" the interoffice competition against Gary because this bar was actually good and his was not.