Zone Perfect is starting to approach CLIF in the amount of extensions they have in their products. So far, I have done reviews of their original bars, their Dark Chocolate bars, their Sweet & Salty Bars and now I'm led to a my first review of one of their Cookie Dough bars with this review of the Zone Perfect Cookie Dough Peanut Butter Cookie Dough Bar. Obviously this isn't my first cookie dough product review on the blog and I, like most normal humans, love cookie dough, so I hold all these bars to high standards and it will be no different for this bar. With that laid out on the table, I picked up this bar at Meijer for $1.19 and it is 1.58 ounces (smaller than the typical 1.76 ounce Zone Perfect bar) and it has 190 calories and ten grams of protein. One thing I did find interesting prior to opening this was that the packaging actually had the text printed on it of "Ready To Eat." As opposed to what?! LOL, I just found that to be pretty funny when I read it. Anyway, time to get down to business.
Tearing open the wrapper, there's not a whole lot to look at visually with this bar. It is just a solid peanut butter colored block of blah. It has a thin peanut butter icing on top of the bar (which feels very dense, by the way), but that's about it. After I broke it in half for the picture above, there were some bits that I imagine are rice crisps, but I couldn't quite identify it. I figured this bar wasn't all peanut butter and when I looked for some non-scientific ingredients on the wrapper, I found that this one does have honey in it, so that is nice.
Biting into this, well, it was peanut butter with no taste of honey or anything else. The peanut butter taste was dry as opposed to an oily taste that you'd get if you were eating a candy bar or peanut butter straight out of the jar. It wasn't a strong flavor and was almost describable as flat, but you could definitely tell it was peanut butter. It was also soft and chewy and there really was not any crunch in this bar whatsoever. I guess the point of this bar was to resemble the dough of a peanut butter cookie, so they did a decent job. I've always found peanut butter cookies to be a bit dry and this "dough" bar was a bit dry too, so they nailed that one. They pretty much nailed the taste of the cookie too, although it was a little boring. So, all in all, they achieved what they set out to do.
Buy It or Fly By It? Zone Perfect may have set out to make this just like peanut butter cookie dough and they were succesful in doing that, but what they ended up with was a bar that just tasted okay. Even though it just tasted okay, I've got to give it a BUY IT rating because even something that just tastes okay gets a positive rating in my book because the okay taste is pretty much the same taste as a peanut butter cookie and I do like that.