Sunday, March 18, 2012

Review: Pure Protein Chewy Chocolate Chip Bar

Next up in my semi-comprehensive review series of the the Pure Protein bar offerings is the Chewy Chocolate Chip variety.  I'm a huge lover of chocolate chip cookies (who isn't?) and any time I can get the chocolate chip cookie taste in a product other than the actual cookie itself, I'm always a big fan.  Logging in 200 calories and 20 grams of protein, this one is not a freebie, but it's not a calorie killer either.  I picked this one up at Meijer for $1.29.

As you can see from this one, the interior of the bar is definitely the texture of a chocolate chip cookie.  It has the crumbly baked appearance instead of the usual gummy appearance of one of these Pure Protein bars.  This "cookie" interior is then coated with an external chocolate layer.  On the looks text alone, I was extremely anxious to try this one out.

After trying it out my first bite, I was extremely anxious again.  This time, I was anxious to finish the rest of the bar, because this thing was delicious!  Pure Protein did an excellent job simulating the chocolate chip cookie taste on this one and honestly, it was pretty darn near a carbon copy.  It was slightly gummy in order to create the chew from the actual bar name, but outside of that, the requisite crunch was there too.  The chocolate taste was definitely strong as well and combined with the cookie flavoring, I was incredibly impressed.  When you can pack twenty grams of protein into something that tastes like a cookie, how could you go wrong?

Buy It or Fly By It?  Absolutely, positively BUY IT.  This is truly an outstanding bar and I am in love with this thing.  Pure Protein has some hits and misses with their bars, but this was an absolute hit.  Try it yourself and I think you'll agree with me that this is DELICIOUS (for a protein bar).



  1. Do you think that you've become desensitized to the aftertaste of sugar alcohols? I know that I can overlook them now after trying so many protein bars and the like, but those who haven't are usually much more put off.

  2. Yep this is a GREAT tasting bar. I really like this one and the Smore's flavor. This flavor really makes me think of cookie dough. The problem is that they are always hard to find where I live in Louisiana...unless I go to the Wal-Mart and pick up a whole box of the things...

    @Rodzilla, you are right about the sugar alcohols...but I personally have finally gotten used to them..although I a pretty sure they will forever give me gas.

    Thanks CrazyFoodDude...have you tried the Met-Rx Big 100 chocolate cookie dough flavor. its pretty good too.

    1. I have had that one and actually have written a review for the blog. It is in queue, so if you keep visiting, you'll see it eventually. Thanks!

  3. Love these and the chewy chocolate deluxe ones....they make some good pre-made shakes, as well, but they are pricey.


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